TRUSTGAP
What Matters to Your Organization?
You've considered your client's priorities. Now examine your own.
1. WHAT DO YOU VALUE?
Select the four dimensions in the order your organization says it prioritizes them.
2. WHAT DO YOU DEMONSTRATE?
Based on your organization's actual behavior, what would an outsider conclude matters most?
3. HOW DO YOU KNOW?
What informs your understanding of your organization's priorities and behavior? Select all that apply.
Why This Matters
Your organization's stated priorities and actual behavior may be different. Understanding both helps reveal where you're aligned with your client—and where you may be sending mixed signals.
Please complete both rankings—or indicate that
you don't know enough to rank them—before continuing.