The Loyalty Switch
How to make anyone loyal to you, your organization, or your cause.
In this fascinating and highly entertaining presentation, James Kane takes his audiences on a journey into the human brain and explains the science behind true loyalty and human relationships. Building on more than 40 years of research on the subject, James will make the case that human beings have a fundamental need to be loyal and actively seek out the specific clues from others that tell them when they can and should be. When an organization, as well as an individual, is able to understand and demonstrate those loyalty-building behaviors, they can develop relationships that will last a lifetime and result in unwavering and unlimited support.
The missing link to loyalty
All For One
The science of cooperation, collaboration and interacting with others.
The secret to creating loyal relationships in a digital world
As more of our lives move online, our relationships go with them. In this presentation, James explains how it’s possible to build loyal relationship "virtually" using the same fundamental techniques that we employ in our personal, face-to-face interactions.
While the digital revolution has disrupted the social order of our world, our 2.5 million year-old brains haven't quite caught up. The clues they seeks to inform us who we can trust, who we can depend upon, and ultimately, who we can be loyal to have not changed all that much and demand that certain conditions be met before they will commit. The blogs and articles you write, the tweets and emails you send, the videos and websites you create, and the products, spaces, and experiences you build communicate those clues as directly as any of your personal encounters. The question is: are you using those virtual methods to send the right message?