BEFORE YOU BEGIN
What Are Your Clients Trusting You With?
Every relationship involves four dimensions of trust.
But not everyone values them equally.
CHARACTER
Will you do what’s right, even when it costs you?
COMPETENCE
Do you know what you’re doing?
CONSISTENCY
Will you do what I expect, every time?
Your clients decide which matter most.
Not you.
CAPACITY
Will you have what I need, when I need it?