STEP 1 of 3

WHAT IF THE STAKES CHANGE?

The same two companies. Two different situations. Which one would you trust now?

A Critical On-Time Delivery

WHAT THIS SHOWS

Situation 1

You have a package that must arrive tomorrow.

If it doesn't, you could lose a major contract.

Situation 2

A Long-Term Partnership

You're choosing a delivery partner for the next five years.

Environmental responsibility is an important business objective for your organization.

TRUST ISN’T A SIMPLE JUDGEMENT.

The same person can trust different companies for different reasons.

It depends on what you're trusting them to do, what matters to you, and what's at stake if they don't deliver.

Your Values Matter

The Circumstances Matter

The Consequences Matter