James became recognized for his groundbreaking work on loyalty and loyal relationships. But his influence with organizations and institutions around the globe stems from the broader research he has conducted into human connections—those cognitive bonds and attachments we form with not only other people, but with places and things, even with ideas and ideologies. His insight into how and why connections occur has helped make numerous organizations sticky, while preventing others from becoming stuck.

The author of an upcoming book—Safer. Easier. Better: The True Nature of Human Connections—James has worked with every major industry, while advising and training organizations around the world ranging from Global 1000 giants to small, regional companies. As one of the most quoted and profiled authorities on loyalty in the traditional mainstream media, James has been profiled in The New York Times, The Wall Street Journal, Business Week, the BBC, and numerous other global and industry publications. He has taught at both Harvard and Penn State University and has been a frequent guest on CNN, CNBC and Bloomberg TV, which credits him as being “one of the best experts in the business."