Insights
James offers a scientific perspective—rooted in physics, chemistry, biology, and neurology—to explain the trends and events that are reshaping businesses, economies, societies, and cultures. His insights help leaders in the commercial, public, and social sectors develop a deeper understanding of the cognitive connections that are profoundly impacting every aspect of their organizations, their communities, and the planet we share.
Your Brand Has a Courage Problem
It doesn’t take much for someone to decide who you are.
That’s both the danger...and the opportunity.
Who Changed You?
We all carry around the name of someone who changed us.
Have you ever wondered who carries yours?
“Get That Giraffe Off The Court!”
Some of the most important words in our lives are also the ones we examine the least.
Some Things Never Change
“The rules have changed.”
“Everything is different now.”
“Nothing will ever be the same.”
“The old playbook no longer works.”
If a speaker doesn't use one of these phrases in the first 10 minutes of their presentation these days, I assume security is told to escort them from the building.
This essay is my version of an eye roll.
Congratulations, You’re Forgettable
If you follow the crowd, read this.
If you avoid the crowd, read this.
Sooner or later, everyone has to decide what they’re unwilling to become.
Who is all this for?
Not long ago, someone asked if my silence over the past several months meant something was wrong.
I told them yes.
This essay is the result.
The Moment We Stopped Learning
Our discomfort with ignorance begins early. Embracing not knowing may be the most important skill for parents, educators, and leaders in a rapidly changing world.
Your Swiss Cheese Brain
The brain excels at learning but resists unlearning, locking in beliefs to conserve energy. To adapt in a changing world, we must reopen gaps, question assumptions, and stay flexible.
Learning to Stand on Level Ground
The world isn’t collapsing—it’s reshaping itself. The real question is whether those who once benefited most from the old order are willing to evolve with the new one.
The Companions We Take For Granted
In a world obsessed with growing faster and standing out, there’s wisdom in the things that grow slowly, stay rooted, and hold their place.
That’s Weird! The Brain’s War on Different
We like to believe we’re open-minded, but the moment something looks different, our brains start protecting us from it. Understanding that instinct is the first step toward overcoming it.
The Future Needs Lawyers, Not Investors
When profit tries to own justice, we all lose something that cannot be bought back.
So, You Want To Be A Speaker?
How one USB stick and an Escape key nearly ended my career. Twice.
How to Stand Out When Everyone Has the Same Information
The future doesn’t belong to those who know the most, but to those who know what matters.
Let’s Stop Pretending: Trust Doesn't Mean Anything
It’s the most overused word in business—and the least understood.
Where Growth Really Happens
A gardener’s secret to building organizations that actually grow.